Chelsea is currently entangled in the search for their fifth permanent head coach since the Clearlake Capital takeover, and supporters have decided to vent their mounting frustrations ahead of Saturday’s FA Cup final clash with Manchester City at Wembley.
Angry Chelsea fans are set to stage an unprecedented protest along Wembley Way before the match, a rare occurrence in FA Cup final history. 
The fan group “NotAProjectCFC” has organized a peaceful march along Wembley Way prior to the game against Manchester City. The fact that supporters feel compelled to protest their own owners despite reaching a cup final underscores the deep disappointment with BlueCo co-owners Todd Boehly and Behdad Eghbali.
Thousands of fans are expected to join the demonstration; next week, during the 22nd minute of the Premier League match against Tottenham, fans also plan to turn their backs on the pitch in a silent sit-in, symbolizing the 2022 takeover by the current owners.
David Cook, a 34-year-old lifelong supporter and key organizer, stated: “Wembley Way is an iconic route, and this protest will make history. We previously marched alongside Strasbourg fans, but this time we’re doing something different.” 
“Some might find it strange: reaching the FA Cup final is a success, so why protest? But we’re protesting the club’s terrible management. This is our club, which we love and support, and we want to take back the Chelsea that truly belongs to the fans. The visual impact of this march will be strong, and we hope it creates a huge wave of public opinion, making potential investors see the real state of the club.”
In recent matches, Chelsea fans have repeatedly expressed their anger toward the owners. They believe Boehly and his associates treat the club solely as an investment vehicle rather than a football institution. The Roman Abramovich era brought sustained title challenges, a strong youth academy, and community engagement, leaving fans with glorious memories—contrasting sharply with the current decline.
The club once won the Club World Cup, Europa Conference League, and returned to the Champions League, seemingly on the rise. Yet this season, they’ve slid to mid-table in the Premier League. The FA Cup final against Manchester City is widely expected to be an easy win for the reigning champions.
Cook continued: “We have completely lost faith in the current owners. Sacking managers at will, exploiting young academy players, selling homegrown talent as assets, and splitting club resources for internal deals—all of this is wrong. For them, Chelsea is just an investment project; that’s the core of our protest. Chelsea has always prided itself on developing academy talent; now it’s only about cashing in. The club needs stability, but top coaches can’t stay. Pochettino did a decent job, Maresca achieved impressive results, but they were sacked for questioning the hierarchy. Then they hastily signed Rosenior, and now we’re stuck in another coaching search.”
“My biggest fear is that after winning the Club World Cup, the hierarchy considered it proof of ‘operational success.’ In the past, that would have been just the starting point for silverware. Chelsea should be competing for Premier League and Champions League titles; now it’s all about business plans and player flipping. This summer, only João Pedro looks like a real addition. The only way for the club to get back on track is for the Clearlake consortium to sell.”
Fans will gather at Wembley Park Underground station at 1:30 PM on Saturday to begin the march.
Club co-owner Behdad Eghbali recently admitted to mistakes but insisted the club would continue moving forward: “We’ve done many things right, and there are areas to improve. In the next phase, we’ll bring in experienced, ready-made star players, refine our squad-building model, learn from our mistakes, and seek a balanced, steady growth path.” 